Episod

Niaga SPOTLIGHT: Building Digital Real Estate via Social Media

30 MIN • 09 AUGUST 2024

Malaysia is expected to reach around 29.3 million social media users by the end of 2024. Additionally, in 2023 it was estimated that social media advertising spending in Malaysia amounted to a whopping RM1.5 billion. By 2029, this amount is forecast to increase to more than RM2.6 billion. Richard Ker, Chief Storyteller, RK DIGITAL discusses how local entrepreneurs and startups can find their brand identity by telling Malaysian stories to remain memorable and profitable in this key sector for bus