Congratulations to our Hero Bangkit winners!

蔬適圈是一个台湾女婿和大马媳妇的故事。

这对小夫妻，在台湾台中市上班时相遇，腼腆相识，真心相知直到相恋结婚。双方的价值观都很相近，非常契合。虽然都个子小小可是却有着大大的梦想，那就是以素食餐饮业推广素食，以救护动物众生免于被当作餐桌上的食物。

在素食创业的道路路上，他们经历了种种挫折与磨练，花了无数个日与夜空转，哪怕两位都非常会正向转念，也在失败多次后抱头痛哭，抱怨一切好难...

不过庆幸的是，他们沉沦一阵子后也不气馁，重新振作。因为他们想到，梦想太容易实现的话，就一点都不珍贵了。

秉持着“凡事等到完美了再开始，可能永远都不可能开始”信念的他们，最后决定尽最大的绵力，在一家充斥着荤食的茶餐室，灌入一股清流，以在台湾饮食行业的经验，以台湾最传统道地的早餐，台湾蛋饼，吐司和刈包引入马来西亚的早餐文化，让大马人的早餐多一个选项，一个素食的选项。

他们叫“蔬適圈 kimo-ge”与“舒适圈”同音，其实意义也相通。每一个人都希望可以一直待在自己的舒适圈里面，因为这个地方是最愉悦最舒服的，不会舍得离开。蔬適圈的理念正正也是如此，他们希望客人们来到他们的档口前时，感受到用心档口的设计，绿意无印与祝福语的舒服；被点餐服务时，真诚微笑与亲切问候的舒服；吃下一口他们蛋饼后，肚子温暖饱足的舒服；吃饱后，还会补上一句”好蔬福”！

疫情冲击下，许多的餐饮业者面临着前所未有的危机。当客人不再轻率出门，不再亲自光顾你的店只因为不想被感染时... 应该怎么做呢？

等着你的不仅仅是没有营业额而已，还有庞大的租金，员工薪水，已购食材和未回本的投资等... 难道，你就只可以认命，怨天怨地怨自己倒霉吗？

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我们蔬适圈秉持着推广蔬食理念，救护动物的初心，只为给大马人提供一个诚心诚意的素食早餐新选项。我们非常庆幸我们只是个小档口，不像其他大型餐饮业者那般片体鳞伤...天天都在感恩，天天都在转念，只因痛苦是比较出来的，也诚心为所有餐饮业者们祝福与加油，希望他们都能度过这个大难关。

如今非常庆幸地我们可以恢复营业，可是生意大不如前，营业额掉了至少50%，可是我们依旧保持着正念，相信皇天不负有心人。

终于！在朋友的介绍下，知道了Tesco, Era 和MY联办的Hero Bangkit活动，非常感激你们雪中送炭，愿意在这个艰难的时期帮助各界人士重新出发。

希望总是在乌云后，而我相信你们就是我们蔬适圈的希望曙光！我和我的太太除了希望推广素食这个梦想外，我们还有一个愿景，那就是素食年轻化，以及协助更多像我们一样想要拥有自己事业的年轻人创业。为了达到这个愿景，我们恳求您们的帮助！

我们蔬适圈非常坚信通过你们的威望以及影响力，必定可以帮助我们：

1. 吸引更多人对于我们蔬适圈达到关注，让营业额恢复甚至更好！
2. RM 5000的TESCO 购物礼卷对于我们来说是一个非常大的佳音，我们是长期的TESCO DELIVERY 的拥戴者，许多生意上的食材与货品都是通过TESCO购买，而已非常喜爱TESCO 非常实惠的运费和极度方便的送货到府的服务！
3. 免费的广告配套和电台访问绝对可以让我们的品牌推上另外一个层次，让更多观众与听众知道我们并且吸引无可限量流量。毕竟，电台广告是马来西亚公民长期支持的媒体，也是可信度极高的平台！

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Kimo-ge is a story of a Taiwanese son-in-law and a Malaysian’s wife. This young couple met while working in Taichung, Taiwan. They were shy and knew each other until they fell in love and got married. The values of both parties are very similar and very consistent. That is our story.

Although we are ‘small’, we have a big dream, that is, to promote vegetarianism in the vegetarian catering industry to save animals from being used as food on the dining table. On the road of vegetarian entrepreneurship, we have experienced various setbacks and trials, spent countless days and nights, even if both of us are very good at changing our minds, we also cried and complained about how difficult everything was after many failures. But fortunately, we didn't get discouraged after sinking for a while and cheered up again. Because we think that if the dream is too easy to be realised, it is not precious at all. Adhering to the belief that “if everything is already perfected before even starting, it may never be possible to start”, we finally decided to introduce a meatless option in a Kopitiam which also sells meat.

With the experience of Taiwan’s most traditional and authentic breakfast; Taiwanese omelettes, toasts, and slaws—we’ve introduced an extra option, a vegetarian option, in the Malaysian breakfast culture. "Kimo-ge" and "comfort circle" are synonymous, but they have the same meaning which is that “everyone hopes to stay in their comfort zone all the time because this place is the most pleasant and comfortable place and are not willing to leave." The concept of Kimo-ge is exactly the same. We hope that when guests come to our stall, they will feel the design of the stall, the comfort of some greenery, and loads of blessings; when we are serving, we will sincerely smile and provide warm greetings for the comfort of our guests; after taking a bite of our omelet, the stomach is warm, full and comfortable; after eating, they have a "good vegetable blessing"!

Under the impact of the pandemic, many F&B businesses are facing an unprecedented crisis. When customers no longer go out rashly, no longer visit shops in person just because they don’t want to be infected... what should you do? What's waiting for you is just simply no turnover, but also huge rents, employee salaries, unused purchased ingredients, and unpaid investments... Can you just accept your life and complain about your bad luck?

Kimo-ge adheres to the concept of promoting vegetarian food and the original intention of saving animals while providing Malaysians with a sincere new option for vegetarian breakfast. We are very fortunate that we are only a small stall, not like other large-scale catering companies. We are grateful every day, and we strengthen our minds to more optimistic every day, just because the pain is more obvious, and I sincerely bless and cheer for the F&B industry, I hope we can all get through this difficult situation.

Now, we are very fortunate that we can resume business, but business is not as good as before, and the turnover has dropped by at least 50%. However, we still maintain optimistic thoughts, and I believe that God will bless whoever is sincere. At last! As introduced by a friend, I learned about the Hero Bangkit event jointly organised by Tesco, Era, and MY. I am very grateful to the organisers for providing help in these unprecedented times and are willing to help people from all walks of life start again in this difficult period. There is a silver lining behind every dark cloud, and I believe that you are the dawn of hope for Kimo-ge!

In addition to our wish to promote vegetarianism, my wife and I also have a vision, which is to spread vegetarianism and help more young people like us who want to have their own businesses finally kick-start. In order to achieve this vision, we ask for your help!

We at Kimo-ge firmly believe that through your prestige and influence, you can definitely help us:

1. Attract more people to pay attention to Kimo-ge, so that the turnover can recover even better!
2. The RM 5,000 TESCO shopping gift voucher is very good news for us. We are long-term supporters of TESCO DELIVERY. Many business ingredients and goods are purchased through TESCO, but I love that TESCO is very affordable and provides an extremely convenient delivery service!
3. Free advertising packages and radio access can definitely bring our brand to another level, allow more viewers and listeners to know about us, and attract unlimited traffic. After all, radio advertising is a long-term media supported by Malaysian citizens and a highly credible platform!

My name is Amirah Jasmine, I am the founder of a young start-up, low calorie and low sugar food manufacturing company based in Malaysia in which it is co-founded by my other siblings, Atirah Danial and Anas Lutfi, along with our other family members. What we have done is that we have produced the first in the world, sweetened condensed milk with zero white sugar under the brand name of 'Potonguler'. The product is sweetened with Stevia and Oligofructose. Our philosophy in Potonguler is to revolutionise daily food products to make it low sugar, low calories, and with great taste. We would like to share our story as a young entrepreneur who had successfully created unique daily food products that could reduce the amount of excessive sugar intake in food and providing a healthier option to the consumers in an industry that is dominated only by international corporations. It also could reduce the number of non-communicable diseases in Malaysia when low calorie & low sugar daily food products are readily available for the public at large. However, we are also affected by the COVID-19 pandemic as a start-up company as we only have a small factory in Setia Alam, Shah Alam and we are not able to produce our products during that time due to lack of resources such as raw materials and packaging. Our business income was also affected during those times as people were not able to get access to our products due to the restriction of movements. As a start-up company we also we do not have the funds to create awareness of our alternative daily food products that are available for the public so that they can be able to have options to get alternatives for their daily food products that are low in calories, low in sugar and with great taste.

We believe that when people are aware of the availability of alternative daily food products which does not contain an excessive amount of sugar, is low in calories, and with great taste, it is easier for the consumer to make healthier choices. We believe that one of the key solutions in reducing the prevalence of non-communicable diseases such as diabetes and heart disease is by providing healthier daily food products and making it readily available and affordable for the consumers to choose. It will then be easier for them to make healthier choices. In the long run, they will lead to healthier lives and could reduce the chance of getting diseases due to excessive amounts of sugar in daily food products and to save money in healthcare. We wanted to create more awareness of our products so that it can reach to wider audiences and to be able to create more demand for low sugar and low-calorie food products so that we can increase our distribution to the whole nation. We believe in making changes through our philosophy of creating more daily food products such as chocolate spreads, kaya spreads, jelly drinks, chili and tomato sauces, kicap manis, and many more daily food products and making our brand as a household name for low sugar and low-calorie food products. We would also like to make our citizens healthier and to make Malaysians proud by not making our products not just nationwide but for the world.

Pada waktu PKP sebelum ni, saya menghadapi tekanan perasaan dan kemurungan. Tambahan lagi kami tidak dapat kemana-mana akibat pendemik Covid-19 ini. Sehinggakan saya ingin mencederakan dan membahayakan diri saya sendiri. Suami saya segera kejarkan saya ke hospital bagi mendapatkan rawatan. Doktor psikiatri mendapati saya menghidapi penyakit Borderline Personality Disorder yang mana, saya sukar untuk bertenang dan selalu melukakan diri sendiri sekiranya ada sebarang perkara yang mengganggu perasaan saya. Doktor menasihati saya untuk mencari sesuatu perkara atau hobi untuk dilakukan selain mengambil ubat terancang bagi mengawal penyakit ini. Jadi, pelbagai perkara yang cuba saya lakukan bagi menyibukkan diri seperti menjahit, melukis dan termasuklah membuat kek dan 'cookies'.

Pada mulanya, saya membuat 'cookies' ini hanya untuk keluarga saya sahaja tidak terfikir untuk memasarkan 'cookies' ini. Suami saya sangat menyukai 'cookies' saya ini. Jadi, beliau telah mencadangkan kepada saya agar saya berkongsi rasa 'cookies' ni bersama kawan-kawan dan orang lain dengan menjualnya. Pada mulanya, kami buat hanya beberapa balang sahaja bagi mencuba nasib. Rekabentuk logo, poster dan pembungkusan dibuat oleh suami saya. Pembungkusan kami hasilkan sendiri dengan mencetak beg kertas menggunkan mesin pencetak dirumah kami. Kebanyakan bahan untuk menghasilkan 'Sebikut' ini didapati di Tesco termasuklah beg kertas bagi pembungkusan dan bahan-bahan mentah bagi menyediakan 'cookies ini. Alhamdulillah, banyak sambutan dan ramai yang memberikan komen yang baik terhadap 'cookies' kami ini.

Antara cabaran yang kami hadapi untuk menghasilkan 'cookies' ini adalah, kami mempunyai anak kecil yang masih berumur 1 tahun lebih. Jadi, agak sukar untuk saya menyediakan 'cookies' ini kerana perlu memberikan perhatian kepada anak pada masa yang sama. Selain itu, ketuhar yang saya gunakan juga hanyalah ketuhar yang bersaiz kecil dan dipinjamkan oleh ibu mertua saya. Jadi, bagi menyiapkan satu balang sahaja, saya perlu membakar sebanyak 2 trip.

Saya ingin berkongsi kepada masyarakat supaya memberikan semangat kepada pesakit-pesakit yang menghidapi penyakit seperti ini kerana kami juga berhak dan boleh untuk hidup bahagia seperti orang lain dengan cara yang betul. Kebanyakkan orang yang menghidapi penyakit seperti ini sering dipandang serong oleh masyarakat dan tidak diberi peluang untuk mejelaskan masalah mereka ini.

Selain itu, saya dapat terus mengembangkan perniagaan ini dengan mempromosikan produk ini selain dapat membantu suami saya dari segi kewangan memandangkan saya hanyalah seorang suri rumah dan pelajar sepenuh masa. Dengan hebahan di radio dan media massa, produk kami ini boleh pergi lagi jauh ke seluruh Malaysia.

Saya juga dapat menyibukkan diri saya sekiranya banyak tempahan yang saya dapat melalui hebahan di radio. Ini dapat membantu saya untuk mengurangkan masalah penyakit saya ini.

Sebagai tambahan, dengan baucer 5000 daripada Tesco, kami dapat menambah ketuhar yang lebih besar dan peralatan menghasilkan 'cookies' ini. Terdapat banyak peralatan yang baik di jual di Tesco bagi membantu perniagaan kami ini. Juga melalui baucer ini juga, kami boleh menambah bahan-bahan mentah bangi menyediakan 'cookies' ini.

Kami berharap agar dapat menyampaikan kesedaran kepada masyarakat berkenaan masalah mental ini terutamanya di saat pendemik Covid-19 yang melanda negara. Selain itu dapat membawa produk kami ini ke mata masyarakat dan mengembangkan lagi jenama Sebukut ini seterusnya dapat membantu kewangan keluarga kami dan kesihatan saya sendiri.

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During MCO, I faced emotional stress and depression. Plus, we couldn’t go anywhere because of this COVID-19 pandemic. So much so that I hurt and endangered myself. My husband immediately rushed me to the hospital for treatment. The psychiatrist found that I had Borderline Personality Disorder, which made it difficult for me to calm down and always hurt myself if anything disturbed me. The doctor advised me to find something or a hobby to do besides taking planned medication to control the illness. So, I tried to do various things to keep myself busy such as sewing, painting, and including making cakes and cookies.

At first, I made these cookies just for my family only, I did not think to market these cookies. My husband really likes my cookies. So, he suggested to me that I share them with my friends and others by selling them. At first, we made only a few jars to try our luck. The design of the logo, poster, and packaging was made by my husband. Our packaging is self-made by printing on paper bags using our home printer. Most of the ingredients for making 'Sebikut' are found at Tesco including the paper bags for packaging and raw materials for preparing these cookies. Alhamdulillah, we receive good responses and many gave good comments on our cookies.

Among the challenges we face in producing these cookies is, we have a small child who is still 1-year-old. So, it is quite difficult for me to prepare these cookies because I need to pay attention to the child at the same time. Also, the oven I used was also just a small oven and was borrowed by my mother-in-law. So, to complete one jar only, I have to bake twice.

I would like to share with the community to give encouragement to patients suffering from mental illnesses like this because we also have the right to live happily like others in the right way. Most people who suffer from such illnesses are often looked down upon by society and are not given the opportunity to explain their problems.

In addition, I can continue to grow this business by promoting this product as well as being able to help my husband financially as I am just a housewife and full-time student. With announcements on radio and mass media, our products can go far all over Malaysia.

I can also keep myself busy if I get a lot of orders through radio announcements. This can help me to alleviate my illness.

In addition, with the RM5,000 voucher from Tesco, we were able to add a larger oven and equipment to produce these cookies. There are many good pieces of equipment for sale at Tesco to help our business. Also through this voucher, we can add the raw ingredients to prepare these cookies.

We hope to be able to convey awareness to the community about this mental health problem, especially at the time of the COVID-19 pandemic that hit the country. In addition, we can bring our products to the eyes of the community and further develop this Sebikut brand which in turn can help our family's finances and my own health.

SERUM is a social enterprise that was founded in April 2020 during the start of the MCO. SERUM started off to provide hand sanitisers and face masks for the underserved communities every month. To date, we have impacted almost 3,000 beneficiaries (refugees, urban and rural poor, single mothers, and the OKU), provided 8,250 disposable face masks, 950 reusable face masks, and over 230L of hand sanitisers. This also helped reopen 6 working centres and 3 learning centres for the refugee children.

Other than our social initiatives, SERUM has evolved into a platform that utilises the Buy&Impact model, where each purchase made via SERUM has a clear and transparent impact behind it. We are selling 3-layer handmade reusable face masks made by the refugee artisan we empowered previously. This provides 3 layers of impact: economic empowerment for the refugee artisan; health impact for communities in need as for every 2 face masks purchased, 1 is provided to other beneficiaries; and environmental impact through the reduced usage of disposable face masks. This also prevents the underserved communities from getting fined RM1,000 for not having a face mask.

The challenges we are facing are the lack of awareness from the public and the bottleneck on funding. The lack of awareness of the dire situation that the underserved communities face and the benefits of using reusable face masks are causing a barrier towards SERUM’s hope to expand our impact. Because only with their support and willingness to spread the awareness of such issues, then only could we truly expand the scale of our initiatives via the unified voice of Malaysians. Second, as our primary funding comes from our fundraising efforts, there is only so much we can do each month. There are many more communities out there who requested our help, and our refugee artisans can do more. But without sufficient funding and sales, we could not strive for as much impact as we hope for. Hence, we are hoping to receive more support for both our fundraising and Buy&Impact efforts.

SERUM is founded by 3 passionate and impact-driven youths hoping to make a socio-environmental impact across Malaysia. This humbling experience has made us realised that every single Malaysian could create a scalable impact, regardless of our age or beliefs, as long as we are driven to make a positive change. With the COVID-19 outbreak and MCO, we are also shown the importance of social entrepreneurship in stimulating the economy while making a sustainable and scalable positive change. Hence, through this interview, SERUM hopes to instill the awareness and hope of young changemakers across Malaysia with our on-the-ground empathetic stories and grit to make SERUM a success. Through this genuine sharing via your channel, we believe that Malaysians will not only have more faith and love for our country while celebrating our Merdeka month during this pandemic. We can also inspire more individuals of diverse backgrounds to step forward and make a collective change as Malaysians. In addition, we hope to spread the awareness of the dire situation that the underserved communities are facing during this unprecedented time and the importance of ensuring reusable face masks to be accessible for all. Therefore, Malaysians can start making an informed choice to either empower the communities in need among their respective network or support SERUM with both our fundraising and Buy&Impact efforts. Through this, we can educate Malaysians on ways they could support social initiatives or social enterprises, even with the comfort of being at home. With all these outcomes, we believe that it will undoubtedly help SERUM accelerate our growth by scaling up our presence, sales, and impact across Malaysia. Also, with the RM5,000 Tesco voucher, we will be able to purchase hygiene products such as shampoo, detergent, and soap, as well as groceries, baby products, and household products for the communities that we engage with. The allocation will be determined after a needs assessment is being conducted among the communities.

蛋蛋情怀 DD Roll 是创立于2018年，这品牌是由一班热爱台湾美食的80后所创立的。

为什么选择台式蛋饼作为我们主要销售的产品？因为台式蛋饼是台湾的国民食物 是一种无论什么时间点都能享用的美食。它可以配搭不同的食材而有不同的味道 就比如说可以配搭火腿培根、肉松、玉米等等的食材，是个千变万化的食物。这呈现的方式和我们众多大马美食都有一个共同点 —— 就是融合了各个民族的文化，和我们的蛋饼很相似，它们都能够融合各种食材的味道，产生出不同的口感与味觉。

我们也不断地去参与很多的活动，以推广我们的蛋饼给更多马来西亚人认识这道美食。我们目前在Bandar Sungai Long商圈里的一间美食中心经营，选择这商圈的最主要的原因是因为这里有一所大学 —— 拉曼大学。我们选择这个地点的原因是因为它有利于我们很快速将我们的产品推广给年轻人。但由于疫情的关系，大学暂时没有开放，学生也都回到家乡去了... 因此，这商圈的生意目前都只是靠着附近的住宅区的住户来维持着，严重影响了我们的生意。为了吸引更多的客人， 我们也研发出了其他的食品，比如：卤肉饭和盐酥鸡。但是，这也没能提升我们的销售额。

除此之外，我们也跟上大众的脚步，申请了外送服务 —— Food Panda，以便客人能够随时随地能够享用我们的美食。但由于价钱方面会稍微高出一些，因此回响也没如期的好。希望能够通过这一次的竞赛中能够得到Astro 在社交媒体或者宣导方面的知识或技巧上的帮助和指导，得以实践我们的理想，把台式蛋饼推广给更多的人认识和享用。 Tesco所赞助的RM5,000购物礼券，有助于我们能够减轻食材上的成本，这样一来顾客就能够享受得到更为廉价的美食，可说是共同享乐，所谓：“独乐乐不如众乐乐”。除此以外，我们还能够使用得到的购物礼券，为一些弱势群体提供一些免费食物。

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DD Roll was founded in 2018. This brand was founded by a group of 80s babies who love Taiwanese cuisine.

Why choose Taiwanese egg roll as our main product?

Because Taiwanese omelette is Taiwan’s national food, it is a delicacy that can be enjoyed at any time.

The egg roll can be matched with different ingredients and have different flavors. For example, it can be matched with ingredients such as ham, bacon, pork floss, corn, etc. It is a kaleidoscopic food. The way of presentation has one thing in common with many of our Malaysian cuisines-it is a fusion of the cultures of various ethnic groups, and is very similar to our egg roll. They can blend the flavors of various ingredients to produce different tastes.

We also continue to participate in many activities to promote our quiche to more Malaysians.

We are currently operating in a food center in the Bandar Sungai Long business district. The main reason for choosing this business district is because there is a university here, Tunku Abdul Rahman University. The reason we chose this location is because it helps us to quickly promote our products to young people.

However, due to the epidemic, the university has not been opened for the time being, and the students have returned to their hometowns... Therefore, the business in this business district is currently only maintained by residents in nearby residential areas, which has seriously affected our business. In order to attract more customers, we have also developed other foods, such as braised pork rice and salted chicken. However, this did not increase our sales.

In addition, we have also kept up with the public and applied for the delivery service-FoodPanda, so that guests can enjoy our food anytime, anywhere. Because the price will be slightly higher with the delivery service, the response is not as good as expected.

I hope that through this competition, I can get help and guidance from Astro for publicity, so that we can make our dreams come true and promote our product to more people to know and enjoy.

The RM 5,000 shopping voucher sponsored by Tesco can help us to reduce the cost of ingredients so that customers can enjoy cheaper food, which can be said to be a common enjoyment. There’s this saying: "It is better to enjoy good things with more people than alone". In addition, we can also use the shopping coupons to provide some free food to some disadvantaged groups.

Saya merupakan pengeluar makanan SejukBeku KARIPOZZA.Karipozza merupakan makanan seperti karipap cuma bentuknya panjang dan mempunyai 6 jenis pilihan inti di dalamnya iaitu Kentang,Sardin,Ayam,Daging,Ayam Premium(Cheese) dan Daging Premium(Cheese) .Cabaran saya sejak PKP ini ialah apabila peluang saya untuk memasarkan produk sangatlah tipis kerana kos pemasaran yang diperlukan. Tambahan pula,ramai masyarakat yang mempunyai masalah ekonomi buat masa ini.Pengeluaran Karipozza sekarang hanya diproses dirumah bersama isteri saya dan kami masih belum mempunyai pekerja.Saya bercita-cita untuk membantu golongan yang tiada pekerjaan suatu masa nanti dengan mengeluarkan pelbagai lagi produk bumiputera tempatan.Saya ingin Seluruh Malaysia mengenali produk saya atas jenama NS.Makanan SejukBeku Karipozza ini boleh dinikmati tanpa mengira waktu pagi,tengahari,petang dan malam.Anda hanya perlu panaskan minyak dan menggorengnya.Walaupun ramai yang merendahkan usaha saya,tapi saya yakin selagi ada usaha pasti ada kejayaan untuk saya.Walaupun masyarakat memandang produk saya hanya biasa2 walhal keluarga,rakan dan kenalan sekalipun,tetapi bagi saya produk saya luar biasa.Impian saya sangat tinggi dan tidak akan terhenti setakat ini sahaja.Saya telah melabur wang untuk membeli mesin-mesin utama dan peralatan bagi menjimatkan masa, dan dapat mengeluarkan sejumlah kuantiti yang banyak setiap hari.Meskipun pernah gagal dalam perniagaan lain sebelum ini tapi saya tidak akan mudah mengalah.Tidak mustahil saya tidak boleh mengluarkan produk lain lagi suatu masa nanti.Saya yakin saya boleh.Meskipun,pelbagai halangan yang datang untuk menjatuhkan saya dan isteri tetapi kami tetap kuat untuk menghadapi segala rintangan yang mendatang.Semoga ada peluang untuk saya memperkenalkan produk saya di Seluruh Malaysia dan antarabangsa sekalipun,atas Jenama NS.Produk saya istimewa.kenyang dan bertenaga.Semoga rezeki berpihak pada saya dan isteri,untuk terus maju kedepan suatu masa nanti meskipun susah senang hanya kami berdua sahaja yang tahu.TQ.

Antara sebab saya perlu ditemu ramah kerana saya ingin membuka mata mereka yang memandang rendah,menghina dan berkata buruk pada saya dan isteri agar yakin bahawa rezeki itu bukan datangnya dari tangan manusia.Selagi ada usaha pasti akan ada kejayaan.Kerana Rasulullah juga berniaga jadi wajib bagi manusia yang berusaha atas jalan-Nya selagi tidak melanggar syariat untuk berjaya.Saya ingin masyarakat diluar sana jangan pernah kenal erti mengalah meskipun 1001 rintangan dan halangan yang mendatang.Segala masalah yang dihadapi kongsilah pada seseorang yang boleh dipercayai dan atasilah masalah tersebut dengan baik dan tidak membuat keputusan terburu-buru.Ramai masyarakat sekarang yang mencari jalan pintas dengan merosakkan diri sendiri apabila berdepan konflik atau masalah.Saya harap peluang yang diberikan ini saya dapat memperkenalkan dan mempromosikan produk saya atas jenama NS ke Seluruh Malaysia dan antarabangsa.Meskipun saya berusia 27 tahun dan isteri saya usia seawal 20-an tetapi kami mempunyai cita-cita dan keazaman untuk berjaya dalam perniagaan yang diceburi.Kami akan terus memilih produk makanan kerana manusia memerlukan makanan untuk meneruskan kehidupan.Sekaligus,saya dapat mempunyai ramai lagi pelanggan di Seluruh Malaysia dan mempunyai ramai lagi agent dalam Malaysia.Saya yakin diluar sana yang masih belum nampak peluang perniagaan ini kerana bagi saya makanan sejuk beku perlu dipromosikan dengan lebih hangat kerana makanan sejuk beku ini dapat memudahkan bagi seorang wanita bekerjaya untuk menghidangkan makanan buat keluarga mereka.Sekaligus,dapat menjimatkan masa.Saya cuma berharap impian saya dapat direalisasikan dan saya dapat mengeluarkan pelbagai produk bumiputera tempatan lagi suatu masa nanti.Terima Kasih kerana memberi peluang ini.Semoga ada sinar kebahagian buat saya dan isteri suami masa nanti.

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I am a manufacturer of frozen food. when my chances of marketing a product are very slim due to the marketing costs required. Furthermore, many people have economic problems at the moment. Karipozza production is now only processed at home with my wife and we still do not have workers. I aspire to help the unemployed one day by producing various more local Bumiputera products. I want the whole of Malaysia to know my products under the NS brand. This Freeze Karipozza can be enjoyed regardless of the morning, noon, evening, and night. You just need to heat the oil and fry it. There is a success for me. Although the community sees my products as ordinary, even family, friends, and acquaintances, but for me, my products are amazing. My dream is very high and will not stop so far. I have invested money to buy major machines. and equipment to save time, and be able to produce high quantities every day. Although I have failed in other businesses before, I will not give up easily. It is not impossible that I can not release another product again someday. I'm sure I can. Although various obstacles may bring me and my wife down, we remain strong to face all these obstacles ahead. May there be an opportunity for me to introduce my products under the NS brand throughout Malaysia and internationally. My product is special, full and energetic. Later, even if times are hard or easy, only the two of us will know. TQ.

Among the reasons I need to be interviewed is because I want to open the eyes of those who look down on, insult and say bad things to me and my wife to be sure that our income does not come from human hands. As long as there is effort, there will definitely be success. Human beings strive on His path as long as it does not violate the Shari'ah to succeed.

I want the community out there never to know the meaning of giving in despite the 1001 obstacles and obstacles that lie ahead. Make hasty decisions. Many people today are looking for shortcuts by self-harming when faced with conflicts or problems. I hope that with this opportunity, I can introduce and promote my products under the NS brand to the whole of Malaysia and internationally. Even though I am 27-years-old and my wife is in her early 20s, we have the ambition and determination to succeed in the business ventured into.

We will continue to choose food products because people need food to survive. At the same time, I can have many more customers throughout Malaysia and have many more agents in Malaysia. I am confident outside there are still those who have not seen this business opportunity because for me frozen food needs to be promoted warmer because this frozen food can make it easier for a working woman to serve food for their family. At the same time, can save time. I just hope my dream can be realised and I will be able to produce various local Bumiputera products again someday.

Thank you for giving me this opportunity. May there be a ray of happiness for me and my husband's wife in the future.

传承文化，共筑精神家园。Taste of Medan（棉兰之味）在2019年12月正式营业，并坐落在Taman Sri Sinar, 泗岩沬。第三代传承人张尤莉便是棉兰之味的创始者，因结缘随爱来马数十年。殊不知 ‘棉兰之味’其实是代代相传的家族生意，源于棉兰，印度尼西亚北苏门答腊省，创于1963年，拥有超过50年的历史。早时，创始人便摆摊于棉兰市具有历史性的早市，Pajak Hindu. Taste of Medan 提供一系列的印尼传统食物从正餐到甜品都是地道风味，如：Lontong Medan, Nasi Soto Ayam, 药材汤鸭面，印尼式椰浆饭，Lupis和 久式木薯糕。

身为长女的张尤莉年幼便经常往父母，张琳亮与陈苗云，第二代传承人的摊位帮忙，从烹饪到摆摊，她可说是驾轻就熟。所谓：“民以食为天” ，饮食代表着一个民族的象征，也代表了传统文化的传承。在家族生意的耳濡目染之下，激发了张尤莉传承印尼传统美食的热忱，并立志在大马发扬印尼文化，让离乡背井的同胞在怀念故乡的情怀之于品尝到家乡的味道。张尤莉的愿景，的梦想，打造的不单单是一间餐厅而是一个可以让来自不同地方的大家互相认识，了解，分享的一个处出。

‘天有不测风云，人有旦夕祸福’，营业不到三个月，疫情袭击大马，经济衰退，各个行业纷纷受到打击，因此置身于餐饮业的Taste of Medan 迎来了第一个未知。未知对一个刚起步的企业来说是一个挑战，它考验着营业者的应变能力以及管理才略。因此主办方Tesco所提供的奖金不但能让资金周转更顺畅还可以让本店更有效的提升内部资源以及为顾客得到更好地体验。现今时代，传统商业行销随着科技进化，逐渐被数位行销取而代之。

为了建立品牌口碑扩涨认知，网上营销不可或缺，并且从中扮演了重要的因素。科技时代， 广告营销随处可听闻，不知觉中影响着消费者的观念与认知。由于资金不足，本店希望得广告配套，借助主办方MY 与Tesco，的名气效应来提高Taste of Medan 的认知度，因为本店坐落于住宅区里的店面。在现实的考量下，主办方所提供的广告不仅仅能帮助Taste of Medan接触更多消费者，也能够传达本店的经营理念就是发扬印尼文化之余也让更多离乡背井的印尼同胞们同聚一餐，萍水相逢。

为了寻找美食，现代人第一个想到的就是网上搜索，可见广告的必要性已成为人们文化生活不可缺少的一部分，对企业发展至关重要。广告能通过美妙的言语，生动的文字，夺目的色彩让Taste of Medan 曝露于众人之目，让张尤莉近一步达到自己的经营愿景。只有梦想必定不会有成功的企业，须要有一个明确的营销策划伴随，才能一步一步的完成梦想的企业。

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Inherit the culture and build a spiritual home together. Taste of Medan officially opened in December 2019 and is located in Taman Sri Sinar, Segambut. Zhang Youli is the third-generation inheritor and the founder of the Taste of Medan. She has been in love with Malaysia for decades. As everyone knows, "The Taste of Medan" is actually a family business that has been passed down from generation to generation. It originated in Medan, North Sumatra Province, Indonesia. It was founded in 1963 and has a history of more than 50 years. In the early days, the founder set up a stall in the historic morning market in Medan City, Pajak Hindu. Taste of Medan offers a series of traditional Indonesian food from dinner to desserts with authentic flavors, such as Lontong Medan, Nasi Soto Ayam, Duck noodles in herbal soup, Indonesian nasi lemak, Lupis, and long-style tapioca cake.

As the eldest daughter, Zhang Youli often went to the stalls of her parents, Zhang Linliang and Chen Miaoyun, the second-generation heirs, to help them at a young age. From cooking to setting up the stall, she can be said to be at ease because she’s used to the work. There’s this saying that "food represents the culture". Food represents the nation and the inheritance of traditional culture. Under the influence of the family business, Zhang Yuli has inspired enthusiasm for inheriting traditional Indonesian cuisine and is determined to promote Indonesian culture in Malaysia, so that the compatriots who have left their homes can taste the taste of hometown in the nostalgia of hometown. Zhang Youli’s vision and dream are not just a restaurant, but a place where people from different places can know, understand, and share with each other.

The weather is unpredictable, people have misfortunes and blessings'. After less than three months of business, the epidemic hit Malaysia and the economic recession has hit various industries. Therefore, Taste of Medan, which is in the catering industry, ushered in the first unknown . The unknown is a challenge for a start-up company. It tests the business's adaptability and management skills. Therefore, the bonus provided by the organizer Tesco can not only make the capital turnover smoother, but also allow the store to more effectively improve internal resources and provide customers with a better experience. In today's era, traditional commercial marketing has been gradually replaced by digital marketing with the evolution of technology. In order to build brand reputation and increase awareness, online marketing is indispensable and plays an important factor in it.

In the age of technology, advertising and marketing can be heard everywhere, unknowingly affecting consumers' perceptions and perceptions. Due to lack of funds, our store hopes to obtain advertising support, with the help of the organizers MY and Tesco, to increase the recognition of Taste of Medan, because the store is located in a residential area. In consideration of reality, the advertisements provided by the organizer can not only help Taste of Medan reach more consumers, but also convey that the business philosophy of the store is to promote Indonesian culture and bring together more Indonesian compatriots who have left their homes. The meal meets Pingshui. In order to find food, the first thing that modern people think of is online search. It can be seen that the necessity of advertising has become an indispensable part of people's cultural life, and it is vital to the development of enterprises. Advertisements can expose Taste of Medan to the eyes of everyone through beautiful words, vivid words, and eye-catching colors, allowing Zhang Yuli to achieve her own business vision. Only dreams will definitely not have a successful company, and a clear marketing plan is needed to complete the dream company step by step.

I started this small online bakery business exactly a year ago, back when I still had my day job. Tiring, yes, but very rewarding whenever I heard back from my customers on how much they like my baked goods. Now that I am doing this full time, I now can give this business undivided attention and so far, I have been enjoying myself. But like most other small businesses, I often find my business at a disadvantage when it comes to my supply chain management. Since the ingredients are perishable goods, buying everything in bulk is not possible. The COVID-19 pandemic does not help with this situation either. For example, the shortage of premium imported dairy products like cream cheese and butter from Australia and New Zealand due to the limitation the countries are facing at the moment really has given a big impact on my small business. I can no longer cater to short notice orders from customers. All orders must be made well in advance now just so that I can make sure I will be able to get the supplies that I need, which is not always ideal for my customers. The cost has also gone up which is never a good thing for any business. I tried to avoid this issue by choosing suppliers that operate on a similar scale to my small business. I tried to earn my suppliers’ trust with honest and open communication. This has proven to work. I will be personally notified by my suppliers when the supplies arrived in their store or before they are sold out again. But in reality, this is problematic too. Since my suppliers are also small businesses, they are operating on a similar limitation to mine. There will be times when they are also affected by the shortage. And I simply do not have the scale to create leverage with larger suppliers who have more reliable supply chain management. As such, winning Hero Bangkit would really be striking it lucky for me. There is so much a small business like mine can do with RM5,000 Tesco Voucher. Tesco, being the large supplier itself, no doubt that it will be able to meet my baking needs.

In today’s world where marketing and branding are basically one of the cornerstones of every business, an interview with a famous radio station like Era is nothing short of a golden opportunity. Especially for someone like me who is not social media savvy. I am still struggling to get the hang of this whole social media marketing. Of course, I would love to introduce my business to more people. More exposure means more audience which means, more business! But other than money, there is one more thing that I care as much which is value. I am always hoping to bring value to other people’s life. And I hope my business would be able to do that too.

For myself, I am a father first and anything else, second. I am aspired to be known as “a father who bakes” not “a baker who has a kid” – this is shown in the name that I chose for my business. The time I spent baking is also usually the time I used for my father-son bonding. Despite being only 2 years old, my son has shown his interest in baking at a very early age. He likes to be with me in my baking room (although he makes more mess than actually helping). He is one of the reasons for me to pursue this baking career. I wish to break the stereotype through and through. I think it’s about time our community talks about father figures in a more nurturing way. Other than delicious cakes, this is what I promise to deliver. And I am hoping that I will be able to do this through the right platform like this one.

We are a specialty coffee stand with 3 outlets focusing on take-away coffee for the office crowd. During the MCO, all 3 outlets of our business were affected since most of our locations are by LRT stations near offices. Hence, even though we were allowed to open, we were barely getting any sales. Meanwhile, we have staff and rental and other fixed costs to pay. The first thing we did was to communicate with our staff so that they understand our situation. Then, we moved the business online. Even though it’s not much but it’s at least something for us. But the best experience we had is when we decided to give and donate our milk to avoid wastage by donating coffee to HKL staff. It so happened that many of our regulars saw it and asked how they can help. So, we launched a campaign called ‘spread love, not virus’ where our customers can buy coffee to donate to HKL. And we raised 300 coffee donations in 3 days. This helped us to look at the bright side during this pandemic, instead of looking at the losses, we should look at the value and support we have gained throughout these years. So, it helps motivate us as a brand, that we have done right for the past 5 years. Being grateful is the way to go. And we are doing better each week after MCO and the support from our customers have been amazing!

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We believe any opportunities mean a lot to small businesses like us and we hope what we do can inspire more people into looking at problems. If you can't fix the problem, then embrace it. Sometimes giving is more than receiving. We are doing all we can during this recovery phase. We hope we will be given this opportunity. Thank you.

Saya Zahirah dan suami Zulhazmi 28tahun berpengalaman 10tahun berniaga bermula dari lepasan SPM 2010,kami mula berniaga burger tepi jalan di kg baru KL, bersama2 untuk kumpul duit kahwin. siang kerja part-time restoran marrybrown kepong, petang kami buka stall. 2011 kami sah menjadi suami isteri (Alhamdulillah tahun ni genap 9tahun perkahwinan kami dan masih belum dapat rezeki Anak). Tahun 2011 kami mula makan gaji full time jadi kerani tapi darah tu nak juga berniaga jadi buat side income dari bermacam sumber jadi mak andam, urus pakej pelamin, fotografer, jual henfon, menjual perhiasan wanita di bazar, dropship jual produk kesihatan. Tahun 2014 kami berhenti kerja focus berniaga restoran di kelana square, setahun kemudian buka cafe tema raggae di subang jaya tapi 2016 kami mengalami kejatuhan yang agak teruk sehingga terpaksa tutup semua perniagaan akibat dikecam dan dihina orang sekeliling, kami membawa diri ke australia 2tahun mencari rezeki disana pula. 2018 kami pulang ke malaysia bermodalkan duit yang ada kami buka gerai tema western dan masakan panas semua berharga RM5, dalam setahun tapi orang dengki nak kawasan tu jadi kami tarik diri. 2019 kami cuba buat produk makanan sendiri dari rumah dgn mengunakan modal yang sangat minimum iaitu jenama (RAHSIA QUALI) setiap bulan jualan meningkat dapat sambutan tapi lagi sekali UJIAN DEMI UJIAN, 2020 COVID19 melanda. Business kami drop teruk kami pakai duit untung untuk survive sebab suami isteri tak kerja. Time pkp banyak pesaing baru yang tumbuh bagai cendawan. Siapa ada modal lebih untuk buat iklan dia kedepan tapi kami nak naikkan jenama kene buat marketing tu semua pakai duit. Sampai hari ini kami struggle untuk meningkatkan jualan kami.

Ya kami tahu kami belum lagi menjadi usahawan yang berjaya untuk dicontohi para usahawan disana. Tapi kami ingin kongsikan pengalaman kisah jatuh bangun kami supaya jangan pernah putus asa mengejar cita-cita dan impian. Dan mungkin dengan peluang yang diberikan oleh pihak penaja dapat membantu untuk menaikan perniagaan kami semula.. kami yakin produk kami juga dapat memberi manfaat kepada seluruh rakyat malaysia! Seperti salah satu produk keluaran kami iaitu SOS MAGIC. Ianya tercetus idea dari perniagaan lepas restoran & gerai. Kami buat IBU PATI masakan seberguna untuk lebih cepat dihidangkan kepada pelanggan. Kini SOS MAGIC dapat membantu ibu2 yang nak cepat menyediakan masakan untuk keluarga, orang bujang atau baru berkahwin para2 suami yang tidak pandai masak, student yang nak jimat duit.. kalau masak pakai SOS MAGIC pasti masakan menjadi cepat, mudah & lazat!! SOS MAGIC Boleh menyediakan 30jenis menu masakan dan dalam 60saat confirm siap & TAK PERLU LAGI bawang, cili boh, gula, garam, kicap atau pun pelbagai sos lagi.. hanya tuang, gaul & siap.. contoh : aneka gorengan, paprik, kamheong, sizzling, kungpao, perapan bbq dan bermacam lagi. Dan kami juga ingin berkongsi rezeki dengan membuka peluang perniagaan dengan modal yang rendah kepada sesiapa saja yang ingin menjana pendapatan dengan produk RAHSIA QUALI. Itu saja dari kami terima kasih yang tidak terhingga kepada pihak penaja kerana memberikan kami peluang untuk menyertai peraduan ini. Kami berharap agar jenama RAHSIA QUALI dikenali ramai dan dapat memberi manfaat kepada semua rakyat malaysia.

Sebarkan manfaat bersama rahsia quali..

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I, Zahirah, and my husband, Zulhazmi, are both 28-years-old with 10 years of experience running a business since we graduated from SPM in 2010. We started selling roadside burgers in Kampung Baru, Kuala Lumpur, together to get money for our wedding.

In the day, we work part-time at the Kepong Marrybrown, and then we would open the stall in the evening. In 2011, we legally became husband and wife (Alhamdulillah, this year we’ve been married for 9 years and still have not been blessed with children). In 2011 we started earning a full-time salary as clerks but we still wanted to run a business so we made some side income through various ways such as bridal make-up artist, provide some wedding packages, worked as a photographer, sold handphones, sold women's jewelry at bazaars, and even did dropship for health products.

In 2014, we stopped working to focus on the restaurant business in Kelana Square, a year later, we opened a reggae-themed cafe in Subang Jaya but in 2016, we experienced a rather severe fall so we had to close all businesses due to being criticised and insulted by people around us. We took ourselves to Australia for 2 years to make a living there.

In 2018, we return to Malaysia with the money we have and opened a western-themed stall and sold some stirfried food at only RM5 within a year, but some jealous people wanted our location so we closed shop.

In 2019, we tried to make our own food products from home using very minimal capital called RAHSIA QUALI. Every month, sales increased as we received a good response but yet again, TEST AFTER TEST, COVID-19 hit us in 2020.

Our business dropped badly and we had to use our profit to survive because both of us, husband and wife, aren’t working. During the MCO, many new competitors are growing like mushrooms. Whoever has more capital to make ads, they’re the ones who can move forward better. Though we want to raise our brand, we need money for marketing. To this day we struggle to increase our sales.

Yes we know we have not yet become successful entrepreneurs to be emulated by other entrepreneurs. But we want to share the experience of our ups and downs so that we never give up on pursuing our ambitions and dreams. And maybe, with the opportunity provided by the sponsors, it can help to grow our business again. We are confident that our products can also benefit all Malaysians! One of our products, SOS MAGIC, came from an idea from our previous restaurant and stall businesses. We made IBU PATI, a useful multipurpose ingredient, to allow customers to be served more quickly. Now, SOS MAGIC can help mothers who want to quickly prepare dishes for families, single or newlyweds husbands who are not good at cooking, students who want to save money .. if you cook using SOS MAGIC, cooking will be fast, easy & delicious! SOS MAGIC can be used in 30 different recipes and everything can be ready within 60 seconds, and you there’s NO NEED FOR ANY onions, chilies, sugar, salt, soy sauce, or various other sauces. You just need to pour it in, mix it and it’s ready. For example, you can use it in various stir-fried cooking styles like paprika, kamheong, sizzling, kungpao, bbq marinade, and more. And we also want to share the fortune by opening business opportunities with low capital to anyone who wants to generate income with RAHSIA QUALI products. That's all from us thank you very much to the sponsors for giving us the opportunity to participate in this contest. We hope that the RAHSIA QUALI brand is well known and can benefit all Malaysians.

Spread the benefits with the secrets of quali ..